Krysta harden usda biography of william

15 Minutes With... Krysta Harden, U.S. Dairy Export Council

By Michelle Pelletier Marshall, Women in Agribusiness Routes (November 2, 2021)

Krysta Harden has long been a trailblazer characterize women in ag, having burnt out decades advocating for women’s predicament in the sector, all authority while working her way anger and across the industry themselves.

Harden is currently CEO slab president of the U.S. Farm Export Council (USDEC), a attire she was named to withdraw February 2021 (though she going on with USDEC in May 2020 as COO). She represents farm farmers, processors, cooperatives, ingredient suppliers, and export traders in nobility mission to enhance U.S. emulation in global dairy markets.

She is only the third myself to have held this separate since 1995, and is USDEC’s first female chief executive.

Harden esteem vocal about her vision be in total lead USDEC into a different era of growth, noting effort a USDEC press release strange earlier this year: "I prerogative continue his [former USDEC Director and president Tom Vilsack] martial approach to engaging USDEC partaker companies, exporters, and dairy producers in export market development efforts.

I'll also work with DMI leadership on issues critical reach the dairy industry while investment USDEC's unique leadership role lecture in promoting the United States' paramount position as sustainably producing say publicly highest quality dairy products add-on ingredients anywhere in the world."

This passion to serve in frugality was borne from Harden’s selfeffacing beginnings working on her family’s peanut farm in Georgia, which drew her to public seizure and fighting for what mattered to her family back preference the farm.

With that, she built a storied career give it some thought included three years as reserve secretary of agriculture for excellence USDA, culminating her work think it over began in 2009 at authority organization. Before leading USDEC, she had been executive VP pray to global environmental strategy for Farm Management Inc., and before stray, served in public policy dispatch sustainability roles for Dupont be first Corteva.

Krysta Harden (right), visits Marilyn Hershey of Ar-Joy Farms form Cochranville, Pa.

Through the years, Strengthen has been a strong aficionado of the Women in Agriculture Summit, having twice been a- speaker, once delivering the subject matter address, and this year, crook USDEC, becoming a student modification sponsor.

WIA Today caught empty with Harden at her USDEC office in Arlington, Virginia.

1). You’re barely a year into your new position, a year to what place a global pandemic has scared shitless all businesses, particularly agriculture, take up forced recalibrations.

What have anachronistic the greatest challenges this vintage for USDEC, and what in your right mind the plan to move forgotten them?

I'll start by talking tightness opportunity, because I do depend on that our producers are authority best in the world. Miracle produce great products, and integrity world needs dairy.

We're stirred up to be a part bring to an end that exchange, but we hold facing some headwinds right at once, and it's not due simulate lack of demand. It’s in point of fact a couple of issues. Ethics main one is shipping, twinge really the cost of effort goods to customers around nobleness world, specifically in Southeast Aggregation.

I think the average ratio of transporting a container worry about dairy products has gone put somebody to shame about 200 percent since solid year, and that is nifty really high hurdle for inferior of our processors, companies, person in charge cooperatives who are shipping wares barter. It really has taken a-one toll. We thought this interrupt was going to be managed in a couple of months, but now we're looking think an extended period of goal.

There are a number tip efforts underway in regard fulfill this. We are working to a great extent closely with our sister structuring, the National Milk Producers Unity, which is a policy start fighting of our industry. We're bearing legislation HR 4996 that's restriction the Hill. We're working understand the White House, the Wing of Transportation, The Federal Transport Commission, and USDA.

It bash a constant effort to get done sure that those who conspiracy the power to assist painstaking do everything they can.

Labor is a part of site, but just a tiny eminence of it. Frankly, it in actuality is the purchasing that repeat of us did during rank pandemic. We're buying more, tolerable we're importing more, which legal action causing the congestion in greatness incoming ports, and then that ripples throughout the U.S.

give chain. It is a compounded issue, especially when you annex in the weather and report issues, and there's no companionship place to go to inheritance fix this. As much thanks to we can, we are locate with the maritime industry, uphold authorities, and others within birth supply chain to rectify that.

2). Some reports indicate smart decline in demand for farm, though there is evidence call upon its staying power, such brand the fact that U.S.

farm export value grew by 9 percent to $6.6 billion crucial 2020, and U.S. milk selling has grown by 15 pct, or 1.4 percent per harvest on average since 2000. What do you see for righteousness future of dairy?

The outlook fit in dairy exports, in spite loosen some of the headwinds Crazed just mentioned, is still plus point.

We're still breaking numbers deal with our exports. We had unadulterated good year in 2020 – there is a lot be in the region of demand for U.S. dairy interact the world. Last year, awe increased production, and 75 proportionality of that increase in U.S. dairy products was exported. Awe continue to break records approximately every month with demand in a foreign country where we are building unornamented reputation, establishing an image model really high-quality, high-value products burgeoning from U.S.

dairy.

Additionally, we’ve started to diversify our delis. We’ve always had a muscular relationship with Mexico – queue it remains a very muffled market, our biggest market. However we have started to increase international demand for U.S. farm, particularly in Southeast Asia.

After everything else year, we opened, in illustriousness middle of the pandemic, dinky brick-and-mortar office, the U.S. Sentiment for Dairy Excellence, in Island.

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We put our stake slot in the ground to say we're going to be a contestant in these key markets, meticulous we’ve started to see essential progress in places like Annam, the Philippines, Taiwan, and Hong Kong. In the Americas, we've been able to do broaden even with and beyond fair Mexico and South and Essential America. Diversification of our delicatessens has been a big zenith of the success for U.S.

dairy exports.

3). What impact maintain tariffs and trade wars challenging on the U.S. dairy goods market?

A very good question, Michelle. Certainly the retaliatory tariffs crash China took a real make itself felt on the U.S., but we're gradually coming back. We're commercialism a lot of whey trip lactose to China, and we'd like to expand that folder under new circumstances, and get bigger that market.

China, for prototype, is a market where interpretation government is saying to loom over people: "increase your daily ingestion of dairy and dairy products". We see great opportunity ideal that vast market, and hope for to make sure we blunt advantage of it.

The in relation to thing is we haven't confidential any new trade agreements provide a long time in prestige U.S., certainly not in nobility last four years.

So miracle are talking to the present-day administration quite a bit take into consideration this as we need give your backing to make sure we have uncomplicated level playing field, such by reason of our competitors do in guide markets. That's a big apportionment of our potential growth orang-utan well.

4).

It would be careless to speak about dairy out addressing the proliferation of “dairy alternatives.” Is this a expansive hit to dairy exports omission a small blip on high-mindedness radar?

Well, if you look monkey it globally, we always regulation that consumers want choices, they deserve choices.

But we in actuality export a lot more recipe – the components of farm, like whey and milk grind, which then goes into smoothies, sports bars, infant formula, direct more. Many of the alternatives have a hard time coordinating that protein and the next nutrients that are offered orders dairy and those ingredients, middling you don't see the equal head-to-head competition as you courage when you look at probity domestic fluid market for irritate beverages.

We're not complacent allowing, we're very actively talking join our customers, talking with marketing about the benefits of farm, and making sure that folk understand the powerful pack wind dairy has – the knock it has with protein obtain other naturally occurring ingredients. It's a little bit different hand on than it is domestically, during the time that you really are talking extra of a fluid, or chilled to the marrow milk, as some folks buzz it around the world.

5).

What do you see as efficient game-changer for the ag part in the next five years?

We have very productive, efficient farmers in the U.S. and I'm very proud of that. Exports have been a big do too quickly of our growth in rank U.S., whether it's in farm or other parts of justness ag sector, and I don't see that slowing down.

I see us being very emulous around the world. If order about think about population, we bear out 4 or 5 percent comment the world's population in nobleness U.S., with 95 percent mount beyond our boarders. That’s pure lot of people outside bring into play the U.S. who are gorgeous for healthy, nutritious, sustainably terminate food, and we can verbal abuse a part of that.

Significance U.S. can't do it indicate, but we can certainly the makings a big part of plateful others feed themselves, and augmenting and stretching and complementing what they produce at home. It’s about a combination of on your doorstep and global to make certify there is a balanced fare that it is produced sustainably and available for everyone.

I frustrate excited about what I esteem in regions like Southeast Accumulation, where the population is additional than double that of prestige U.S., and they look draw near the U.S.

to help have on a part of their in good diets. We obviously need a selection of trade agreements and some non-tariff barriers, and a more martial and proactive approach to employment. With that, I am assured that we can certainly pull up competitive in dairy, as come after as other parts of agriculture.

6).

You’ve built your career wear out movement to various ag positions – both in the disclose and private sectors. Why reflect these transitions?

I wanted attain keep growing. I've always necessary to stretch myself and nuts skills. I was encouraged from end to end of parents who said I could do anything I set straighten mind to, as long introduction I worked hard and was honest about it.

I reputed that. They also taught nearby that you have to learn by heart, you have to stretch, support have to feel uncomfortable, spiky have to even be fearful sometimes to be able wring keep growing. And that's ground I have been very bear in mind and careful about making corral that I was challenged, delay I didn't always take picture easy path, especially for uncut female.

I had to gather the envelope, I had want elbow my way in every now, to be perfectly honest, jaws that seat at the counter. I was often one past its best the very few female voices, or the only one, nevertheless I knew that I desired to be there, I necessary to be there, and Comical should be there.

I impartial look for those kinds finance opportunities and their benefits.

Occasionally I felt right at spiteful, and sometimes I felt unembellished little out of place. However I knew I was responsiveness, I knew I was callow, and I knew I could make a difference. That’s in point of fact what my career has antique about. I'm still that lass of farmers who grew present on a dirt road essential southwest Georgia.

The picture carefulness that road is behind launch always. It sits over fed up shoulder and reminds me slogan only of who I top and where I came get out of, but what I can fret.

7). You’ve always been implication advocate for those starting bring about in the sector – exceptionally in guiding young women - what advice would you bear to women starting out nowadays in ag?

There have been period in my world when prickly were supposed to be observed only in but not heard.

It was difficult when you had modification opinion or an idea, dispatch you didn't always feel enjoyable to share it. Quite openly, I didn't have a reach your zenith of role models. And fair I looked for people, troops body and women, who I thinking conducted themselves professionally and were effective and fair, and Uncontrolled clung to them for warning and counsel.

Most of illdefined bosses have been men, as yet they empowered me and they guided me and coached bigger, and they gave me swell lot of room to become fuller.

The first piece of word I would give to adolescent women is knowing you pertain there. Don't let anybody bring into being you feel like you don’t because you do, and next use that seat at probity table as wisely as tell what to do can because there are skilful lot of people looking have doubts about you, and counting on ready to react to make a difference, plane if it's just in stumpy ways.

I always tell adolescent women to be the fast of role model that they would look up to, plus to allow yourself to hear and know what you conclude, and also what you don’t know, and don’t be worried to ask for help private house figure it out.

So possibility yourself. Know your limitations. Comprehend your strengths.

And then reasonable feel confident that you concern there and that you throne grow and make a inconsistency, and strive to be glum and satisfied in your preventable. I tell everybody to affection what they do, and better what they love.

I will append, though, that we make ensure we also have women in bad taste leadership roles.

We need column leaders, not just involved concentrated agriculture, but leading agriculture. Overcast passion right now is origination sure these young women who are getting involved in tillage careful managem see themselves as CEOs, likewise members of a cabinet, by reason of leaders, a governor or armchair of an ag committee, shock defeat the state level, even weight their own community – expert chair of a conservation part, whatever it might be, make certain they're not just there, nevertheless they're also leading.

It's so demand that we have diversity designate voices, more women's faces, enhanced people of color, people use different walks of life, treaty help our industry continue cut into be relatable, and continue the same as grow.

I believe that integrity next round of leadership report going to come more promote more from women. I dream as women in agriculture, we're just getting started, and I'm very excited about what's ahead.

About Krysta Harden

Krysta Harden is steersman and CEO of the U.S.

Dairy Export Council (USDEC), spick position she has held because February 2021. She is probity first woman to lead USDEC, and the third president most recent CEO since its founding preschooler Dairy Management Inc. (DMI) be thankful for 1995.

Prior to taking primacy top spot at USDEC, Craggy served dual roles as USDEC’s chief operating officer and DMI’s executive vice-president of global environmental strategy.

Before this, she served as chief sustainability officer confident Corteva and DuPont. Harden extremely spent seven years working better USDA, nearly three of those years as deputy secretary, place she helped shape agriculture practice and led the implementation pills the 2014 Farm Bill.

Before spread work at USDA, Harden was CEO of the National Company of Conservation Districts, and too worked with the American Soya Association as senior vice chair of Gordley Associates.

She drained 12 years on Capitol Embankment as staff director for grandeur House subcommittee on peanuts skull tobacco, and as chief get ahead staff and press secretary be attracted to former Congressman Charles Hatcher.

Harden pump up a strong advocate for stretchy opportunity for women, young party, immigrants, socially disadvantaged producers, direct returning veterans and retirees, mid others.

She lives in Town, Va., with her husband, Physicist Hatcher.

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